A sleek, high-resolution 3D animation showcasing a crayon lipstick gliding smoothly across a textured surface, leaving behind a rich, pigmented swatch. The lipstick crayon rotates slightly as it moves, highlighting its matte body finish and embossed branding. The camera follows the motion in a slow, cinematic pan, with soft lighting that accentuates the creamy texture and vivid color of the swatch. Close-up macro shots reveal the smooth application and velvety finish of the formula, while the background remains minimalistic — soft gradients or abstract cosmetic elements — to keep the focus on the product performance. Ending with the crayon pausing next to the completed swatch, with text or logo elegantly fading in.